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Subic Freeport to host Ad Summit 2018
Feb 15, 2018

SUBIC BAY FREEPORT – The country’s biggest annual advertising convention will return here next month with the staging of the 2018 Ad Summit Pilipinas on March 7 to 10 at the Subic Bay Exhibition and Convention Center (SBECC).

Atty. Wilma T. Eisma, chairman and administrator of the Subic Bay Metropolitan Authority (SBMA), signed a memorandum of agreement (MOA) on Tuesday with officials of the Association of Accredited Advertising Agencies (4As) for the holding of said event here for the third time.

Eisma said the return of Ad Summit Pilipinas to this premier free port “again shows just how much the Subic Bay Freeport has become the top-of- mind location for the biggest event in local advertising industry.”

She noted that the 4As convention had historically brought a record-number of visitors to the Subic Bay Freeport Zone.

Under the signed MOA, SBMA will provide the venue and manpower needed in staging Ad Summit Pilipinas, with the agency’s Tourism, Media Production, and Law Enforcement departments providing key support to the organizers.

Eisma said that with an expected 5,000 delegates coming from various sectors, the Ad Summit “is set to further push tourism figures in Subic this summer.”

“And we will be ready for this,” she added, pointing out that Freeport establishments could accommodate the expected number of delegates, as well as their families who might want to tour the Subic Bay Freeport Zone at the same time.

Ad Summit Pilipinas 2018 overall chair Norman Agatep said this year’s event will be themed “DIY Your ROI,” with the original meaning of Return of Investment creatively repurposed into topics like “Return on Ideas”, “Return on Innovation” and “Return on Impact.”

He added that organizers already have a full line-up of speakers for the four-day event, who are expected to wow the crowd with lectures on new paradigms and innovative creative solutions.

“We are gathering some of the most brilliant minds in the world to enlighten attendees on how best to measure brand success in the fast-evolving marketing communication industry,” Agatep said.

“Monetary profit is no longer the only relevant metric today,” he added. “It’s time to DIY your ROI.”

Ad Summit participants are also expected to watch for the Kidlat Awards, which are given out by the Creative Guild of the Philippines.

Fast on its way to becoming the most prestigious creative advertising competition in the country, Kidlat recognizes campaigns and efforts that perfectly bring themes such as “DIY Your ROI” into reality.


SBMA Chairman Wilma T. Eisma (second from right) signs an agreement for the staging of the 2018 Ad Summit Pilipinas in the Subic Bay Freeport with (from left): 4As President Sue Ann Nolido, Ad Summit 2018 Chairman Norman Agatep, and 4As Philippines Chairman Bong Pacia.

SBMA Chairman Wilma T. Eisma (second from right) signs an agreement for the staging of the 2018 Ad Summit Pilipinas in the Subic Bay Freeport with (from left): 4As President Sue Ann Nolido, Ad Summit 2018 Chairman Norman Agatep, and 4As Philippines Chairman Bong Pacia.


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