SUBIC BAY FREEPORT – A bigger Ad Summit Pilipinas is expected next year, as the country’s largest gathering of men and women in the advertising and marketing industry returns to Subic Bay Freeport again next year.
Bannering the theme “Come Out and Play,” Ad Summit Pilipinas 2016 will be held from March 9 to 12 at the Subic Bay Exhibition and Convention Center (SBECC) to help advertising and marketing practitioners stay inspired, brimming with ideas, and extremely hopeful about the industry.
“We promise you more,” said Association of Accredited Advertising Agencies of the Philippines (4A’s) president Jenny Wieneke during the event launching at The Peninsula Manila recently.
She added that the coming event promises to take the challenge of innovative and creative development, which also promotes closer bonding among people behind the industry: the marketers, advertisers and the media.
Ad Summit 2016 chair Alex Syfu, meanwhile, explained that the theme encapsulates the constant need to shake the advertising community out of its comfort zone, to keep it from falling into the trap of focusing on the trials that seem to plague the industry these days.
“Play allows one to view possibilities where there was none before. It sees no obligations — just a wealth of opportunities,” explained Syfu.
“Ad Summit Pilipinas 2016 is an invitation for marketing practitioners to see the brighter side of things—to spot opportunities amidst industry challenges in order to propel brands into the future,” he added. “If you are not willing to take the challenge, then you might as well settle yourself for the ordinary set-up.”
For his part, Subic Bay Metropolitan (SBMA) chair Roberto Garcia assured the Ad Summit Pilipinas organizers that there will be “a lot to play in Subic.”
Garcia announced that SBMA will be spending from P20 to P30 million for the renovation of SBECC to make it more suitable and comfortable for the participants of Ad Summit next year.
The amount is part of the P800-million capital-expenditure fund being utilized this year by SBMA for the repair of service roads, and purchase of new vehicles, among others.
Syfu also noted that industry leaders are happy with the 2014 Ad Summit event in Subic Bay. “And because of that, because more people are clamoring for it, the most prestigious advertising gathering in the country is going to Subic again,” Syfu announced.
Ad Summit organizers also said that they intend to transcend the successes of the previous summit by bringing in new global icons and locally-renowned experts as speakers, putting up a more provocative line-up of topics, and planning a more engaging set of activities that will encourage participants to frolic during the four-day meet.
Another high point of Ad Summit is the staging of the “Kidlat Awards” of the Creative Guild of the Philippines, which is the country’s most prestigious creative advertising competition. (30)